We eliminate the daily headaches of managing your leads and marketing your business. Our solutions make financial sense and deliver bottom line results enabling you to do what you do best: delivering quality services to your home service clients. You are spending money on promoting your business, let us turn those marketing dollars into valued customers.


We have developed a suite of services that are ideally suited, affordably priced, and deliver proven results for businesses in the home services industry. LightFire offers leading experts, deploys the latest technology and solutions to meet the demands of your budgets and to ensure your company is achieving its outcomes. We work very closely with your sales department, accounting department, and management team to tailor an account solution that serves the needs of all parties.

  • Warm Transfers

    Warm Transfers

    We offer the highest transfer rates in the industry by contacting your pay-per-leads with rapid speed and then maintaining a followup schedule of up to 7 times for those we can’t reach on the first attempt. Our friendly, passionate call center representatives aren’t your typical agents—they are familiar with the home services industry and represent your business with the utmost professionalism.

  • Appointment Setting

    Appointment Setting

    The clients who have loved our warm transfer solution pleaded with us to expand our call center offerings. We listened and created an appointment setting solution that is meeting the demands of today’s busy contractors. Using our proprietary, cloud calendar solution, we are able to set appointments for individual sales representatives and share calendars using a system that is easy, convenient, mobile-friendly and effective.

  • Customer Relationship Management

    Customer Relationship Management

    Expensive, complicated Customer Relationship Management (CRM) systems can eat up your profits. Imagine a value-priced solution that doesn’t require individual licenses, is mobile friendly, and can easily manage your customers and sales appointment. LightFire offers an affordable solution that allows contractors access to their affiliate leads in real time, the ability to upload offline inquiries, and schedule personally developed sales appointments. This system reduces the expense many small and medium size contractors have in managing their leads using other enterprise level systems.



    Following up on old inquiries or working with former customers is a critical but underutilized process for many contractors across the country. LightFire Partners offers pay-per-lead campaigns that produce results and eliminate the added work of follow up. Customized campaigns can boost sales and reach customers that are otherwise non responsive to phone calls or offline marketing efforts. We provide nurturing solutions through a variety of channels that include email, traditional direct mail, social media,and outbound phone campaigns
    and surveys.



    LightFire Partners has teamed up with the nation’s top promotion and sweepstakes marketing company, SCA, to offer affordable, eye-catching, and cutting edge digital promotions that generate more customers by offering them a chance to win cash, prizes and free products or services. Small and medium-size contractors can now benefit from sweepstakes that are similarly utilized by Fortune 500 companies. Payouts are the risk of LightFire Partners/SCA, and not the contractor who pays a flat rate for the campaign based on length and odds of winning. Each contest is designed around the contractor’s offerings and is customized to their own advertising and marketing strategies.


At LightFire Partners, every campaign begins with a spark of creativity. We are a direct-response, business-to-consumer, advertising agency positively impacting the lives of our clients and their customers.



We light fires and get things done quickly and efficiently. On average, we get our new client accounts started in 24 hours or less upon receipt of a signed contract.


Whether we are working on a specific telephone script, or setting up a specific drip marketing and nurture campaign, we build concepts around your unique brand and business initiatives.


We don’t nickel and dime our clients. We work with you on fixed pricing for our services. This allows you to budget appropriately and ensure you are getting the best return on your dollar without hidden fees or ever-increasing commissions.


Our best-in-class, boutique service provides inbound warm transfers, outbound Internet lead verification and/or qualification, and lead nurturing and remarketing solutions under the direct supervision of veteran executives. We generate our own client leads but we also work with the best home service lead providers in the industry including Modernize, Clean Energy Experts, and Home Advisor to name a few.


We stand behind the work and services we provide. If you are not happy with our services, we will work with you to get it right. Our weekly billing program allows you to budget your marketing dollars wisely and monitor your ROI with us quickly. We offer short-term agreements that give you the peace of mind that you’re in control.


We offer weekly reporting to our clients and their lead generation and marketing partners. Our detailed reports keep track of every inquiry, appointment or drip marketing campaign we manage. Solid statistics ensure your advertising dollars are being spent wisely with the sources that produce the best inquiries and the lowest cost per sale.

Why Choose LightFire

We believe every successful campaign begins with a spark of creativity from seasoned professionals that understand your business in the home improvement industry. We fuel our clients with thoughtful, measured marketing that starts with an ember and roars to a flame. Whether it is roofing, HVAC, plumbing, windows, solar or another home services offering, we are experts at increasing your sales and building your business.

Over 40 Years Experience

Seasoned veterans in B2C direct response advertising serve on each client account to ensure you are getting the best talent and service for your business.

Cutting Edge Technology

Our proprietary, cloud-based IT solutions “keep it simple” but innovative. We deliver industry-leading, customizable lead management, CRM and Nurturing platforms for a fraction of the cost of
other enterprise systems.

Industry Leading Support

Our clients are our best references when it comes to service. We deliver the outstanding account management support to our home services clients and go above and beyond to support your sales and management teams.

  • "I’ve worked with many agencies over the years, but LightFire Partners gets it. From strategy to execution, they deliver for their clients, hold their media resources accountable, and do it all in a cool, collected manner consistent with veteran agency experts."

    James DuBand
    CEO of Genesis Partners
  • "LightFire Partners has always been a pleasure to work with. It’s quite rare in our space to find a company that understands the needs of their clients as well as their vendors, but LightFire has it down. Keep up the great work!"

    Silas Elman
    Co-Founder of RGR Marketing

Our Clients

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