So, you have your own home renovation business, and you’re a hit with all your clients. Despite good word of mouth, however, your sales have been lacking of late, and you need to know how to capture the attention of new clients who might want to take advantage of your expertise. With the following tips, you can do this easily and quickly.
Sure, you’ve taken the extra step and have a dedicated cell phone just for work purposes, but is it really enough? The short answer is no, not these days. Your potential clients are everywhere, but if you aren’t reachable in the way they want you to be, you’re losing out.
The answer is to spread yourself, and your small business, out a little bit. Your clients should be able to contact you via:
• Social networking sites
If you don’t already have a dedicated work phone, get one. Then, make sure all the calls are set up to forward to your work cell phone when you’re not in the office. Have a professional voice mail message set up if you aren’t available the moment a client calls. Let potential clients know in the message that you value their time and needs and let them know when you’ll call them back.
Your email address should be professional and related to you or your company. Your name or the name of your home construction business works well and shows clients you are serious.
There are many different social networking sites you can and should be a part of. LinkedIn is one of the most popular for professionals and is a place where you can show off your work history and references. Don’t negate the importance of Facebook and Twitter, though. These sites let you talk to potential clients and develop relationships with them before, during and after a renovation. This is also where many will write reviews and recommend you to their friends and family. Be sure to include as many pictures as possible on Facebook, Twitter and Instagram of your work.
Create a Website
It might be surprising for you to find out that many potential clients don’t want their first step in your relationship to be actual contact. They want to do some research first. To get all the information they want, you need to provide them with an easy-to-use website. The website doesn’t have to be state-of-the-art, but it should contain some basic information, like who you are, what you do and what you’ve done in the past. It should offer pictures (the same ones you’ve posted on social media will work.) There should also be a place for clients to go to get quotes, see reviews from past customers and to get answers to frequently asked questions.
Hire an Advertising Agency
Yes, we mean us, and here’s why. We provide:
• Outbound call center services
• Remarketing campaigns
• Direct mail
• Lead nurturing
• Lead generation
• Sales appointment setting
We help advertise your business and attract the attention of new clients while you continue doing what you do best- renovating homes. This saves you time and effort while also giving you a leg up on the competition.
Attend Home Shows
Networking and word of mouth marketing may be old school, but they work. If you’re going to meet clients face-to-face and talk them into hiring you, you’ve got to go where there are. Sure, you could walk up and down every street in your city, knocking on doors, but this will likely be a waste of time. Instead, consider attending home improvement expos and shows. Homeowners often attend these shows looking for experts they can hire to renovate their home. Be ready to answer questions and hand out information regarding your services, pricing and contact information. Be sure to invite them to check out your new website and social media pages as well.
Build for People
Home renovations and construction contracts can come from property development groups, land package providers and home package providers, but most of the time they come from actual homeowners. If you’re looking for repeat business and new clients, these are the customers you want. Homeowners may be chatty, excited and detail-oriented, but they are the ideal crowd for getting your business off the ground and scoring new contracts.
So, how do you get them to spread the word and leave you stunning reviews? You build for them. You listen to them. You make yourself available. They lead busy lives themselves, so they aren’t going to tolerate delayed completion times, late replies or overspending. Be honest with them and have a winning attitude.
Make Your Own Home Improvement Show
Reality TV is in right now, especially for home renovations. Capitalize on this with your own home improvement shows on YouTube. These videos can be short and simple, but they should provide the individuals watching them with information they can really use.
Want to make these YouTube videos even more exciting for both you and your audience? Involve your clients in the show. They’ve all seen The Property Brothers let the homeowners they work with swing a sledge hammer and take down a wall, so why can’t they? Make the videos fun, exciting and informative to ensure the interest of new clients.
Want to expand your potential market? Green energy and green technology is an important thing for many people. Making your renovation business a little more environmentally friendly can go a long way in reaching these types of clients. Just be sure to offer green where it makes sense: offer paperless invoices, choose sustainable building product options and use battery-powered tools instead of electric when possible. Once you’ve made these changes, make sure potential clients know about it. Post it on Facebook, on your website or talk about it with your current customers.
Grow your home renovation business easily and quickly by attracting new clients. With the right steps, this doesn’t have to be difficult. In fact, it can be fun.