We eliminate the daily headaches of managing your leads and marketing your business. Our solutions make financial sense and deliver bottom line results enabling you to do what you do best: delivering quality services to your home service clients. You are spending money on promoting your business, let us turn those marketing dollars into valued customers.


We have developed a suite of services that are ideally suited, affordably priced, and deliver proven results for businesses in the home services industry. LightFire offers leading experts, deploys the latest technology and solutions to meet the demands of your budgets and to ensure your company is achieving its outcomes. We work very closely with your sales department, accounting department, and management team to tailor an account solution that serves the needs of all parties.

  • Sales-Ready Consumers

    Sales-Ready Consumers

    We transform interested prospects into motivated consumers for your home improvement and home service offerings. For more than 25 years, our team of marketing experts have helped B2C companies of all sizes achieve their sales and marketing objectives through solid teamwork, partnership and creativity.

  • Appointment Setting

    Appointment Setting

    The clients who have loved our warm transfer solution pleaded with us to expand our call center offerings. We listened and created an appointment setting solution that is meeting the demands of today’s busy contractors. Using our proprietary, cloud calendar solution, we are able to set appointments for individual sales representatives and share calendars using a system that is easy, convenient, mobile-friendly and effective.

  • Warm Transfers

    Warm Transfers

    We offer the highest transfer rates in the industry by contacting your pay-per-leads with rapid speed and then maintaining a followup schedule of up to 12 times for those we can’t reach on the first attempt. Our friendly, passionate call center representatives aren’t your typical agents—they are familiar with the home services industry and represent your business with the utmost professionalism.




At LightFire Partners, every campaign begins with a spark of creativity. We are a direct-response, business-to-consumer, advertising agency positively impacting the lives of our clients and their customers.


We light fires and get things done quickly and efficiently. On average, we get our new client accounts started in 24 hours or less upon receipt of a signed contract.


Whether we are working on a specific telephone script, or setting up a specific drip marketing and nurture campaign, we build concepts around your unique brand and business initiatives.


We don’t nickel and dime our clients. We work with you on fixed pricing for our services. This allows you to budget appropriately and ensure you are getting the best return on your dollar without hidden fees or ever-increasing commissions.


Our best-in-class, boutique service provides inbound warm transfers, outbound Internet lead verification and/or qualification, and lead nurturing and remarketing solutions under the direct supervision of veteran executives. We generate our own client leads but we also work with the best home service lead providers in the industry including QuinStreet, Clean Energy Experts, and Home Advisor to name a few.


We stand behind the work and services we provide. If you are not happy with our services, we will work with you to get it right. Our weekly billing program allows you to budget your marketing dollars wisely and monitor your ROI with us quickly. We offer short-term agreements that give you the peace of mind that you’re in control.


We offer weekly reporting to our clients and their lead generation and marketing partners. Our detailed reports keep track of every inquiry, appointment or drip marketing campaign we manage. Solid statistics ensure your advertising dollars are being spent wisely with the sources that produce the best inquiries and the lowest cost per sale.

Why Choose LightFire

We believe every successful campaign begins with a spark of creativity from seasoned professionals that understand your business in the home improvement industry. We fuel our clients with thoughtful, measured marketing that starts with an ember and roars to a flame. Whether it is roofing, HVAC, plumbing, windows, solar or another home services offering, we are experts at increasing your sales and building your business.

Over 25 Years Experience

Seasoned veterans in B2C direct response advertising serve on each client account to ensure you are getting the best talent and service for your business.

Cutting Edge Technology

Our proprietary, cloud-based IT solutions “keep it simple” but innovative. We deliver industry-leading, customizable lead management, CRM and Nurturing platforms for a fraction of the cost of
other enterprise systems.

Industry Leading Support

Our clients are our best references when it comes to service. We deliver the outstanding account management support to our home services clients and go above and beyond to support your sales and management teams.


  • “LightFire Partners has increased my sales exponentially because of their unique strategies in contacting my leads in rapid fashion and generating warm transfers and appointments for my sales team. For years, I spent money on traditional and online media ‘praying’ I’d get the results I needed; it was hit or miss. When I partnered with LightFire, they introduced me to their network of pay per performance providers and I’ve developed solid sales ever since. Their CRM and marketing tools allow me to focus on other aspects of my business.”

    Jared Ball (Owner)
    Wildwood Roofing
  • Lightfire has been amazing to work with. In specific Wendy has always been very prompt and excellent to work with. They were able to help us maximize our conversion from Lead Created to Appointment Set. Before Lightfire a good amount of marketing dollars were simply going down the drain because of lack of resources and processes. For a very fair price they offer an excellent service and I highly recommend them.

    Matt Crowell (Director of Sales)
    Greenify Energy Savers
  • "LightFire Partners has always been a pleasure to work with. It’s quite rare in our space to find a company that understands the needs of their clients as well as their vendors, but LightFire has it down. Keep up the great work! "

    Silas Ellman
  • "I’ve worked with many agencies over the years, but LightFire Partners gets it. From strategy to execution, they deliver for their clients, hold their media resources accountable, and do it all in a cool, collected manner consistent with veteran agency experts."

    James DuBand
    Genesis Partners
  • “Wendy is a highly valued partner for our sales team and account management team. She always makes herself available to help with the onboarding of our shared clients, and to help with troubleshooting when issues arise. She works late at the end of the month as she is aware that, as sales professionals, we are sometimes in a position to push a couple more deals through the sales funnel at the last minute. She is always professional, very knowledgeable, and great to work with. Wendy, thanks for all you do to make our partnership great!”


A Few Of Our Past and Present Clients

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